Tame Enough is for people who sit somewhere between chaotic and organised. A little wild, a little tame when they need to be. Basically, lovely people who have their life together… roughly.

But I didn't set out to start a lifestyle brand.

A few years ago, I was a dentist living in London and, on paper, doing pretty well. Then my health took a dramatic turn. After a surgery, I developed a chronic health problem that eventually affected almost every part of my life. I stopped working, became incredibly anxious and depressed, and got to a point where even leaving the house could feel like a major event.

What followed was a lot of treatment, therapy, setbacks, specialists, small wins and learning how to build a life around something I hadn't exactly invited in.

One thing I learned along the way was that you can't always fix the big things. Sometimes you have to work with what you've got and make the little things as good as they can be.

So I started collecting what I call my plus 2s and plus 5s.

A really good snack. A butterfly. 5p off your petrol. Something unexpectedly funny. A particularly good coffee. Tiny things that might only add a couple of points to your day, but when you're having a 9/100 kind of day, getting yourself to 16/100 feels pretty bloody significant.

Then one day I looked down at my feet.

I was wearing socks with cats on them. I smiled.

And I thought: hang on… maybe this is actually something.

That tiny moment became The Wolf in Socks.

I started making fun, ridiculous, beautifully designed socks because if something can make you smile every time you look at it, why wouldn't you have it? And then, naturally, I thought: well, why stop at socks?

That's where Tame Enough came from.

We're here to make the ordinary bits of life a little more enjoyable. Things to wear, things to use, things to find funny, and things you absolutely didn't need but are very glad you bought.

We're also building a community around the idea that you don't have to have everything figured out. Our forum lets people anonymously share stories, experiences and things they've been through — because sometimes knowing you're not the only one is its own little plus 5.

So, yes. It started with chronic illness, a lot of therapy and a pair of cat socks.

Somehow, we're here now.

Tame enough to be useful.
Wild enough to enjoy.